BID Member Benefits

Businesses located in the Coliseum Central Business Improvement District (BID) have access to programs (many of them free) that can assist with marketing, security, and physical improvements. Click here to see if your business is in the District.


BID Businesses can use the Coliseum Central website to:

Digital Advertising

Showcase your business in one of our seasonal billboard campaigns. There is no cost to participate. Adams Outdoor Advertising will create the ad and businesses will have final approval before it runs. Billboard campaigns will run for up to two weeks at three locations- two on I-64 at Rip Rap Road in Hampton (east-and westbound) and one on High Street in Portsmouth, reaching motorists heading to I-664. To participate, upload your logo and a business photo here.

Marketing Toolkit

Coliseum Central has partnered with Frequency Creative to create a free marketing toolkit with helpful tips, best practices, and templates for social media.


Coliseum Central has a number of matching grant programs in place to help you improve the safety and curb appeal of your business.

Participate in BID Events

Coliseum Central hosts three major events each year, with opportunities to participate, promote your business, and network.


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